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Black Consumers And Anti-Aging Products

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By: TOM BRANNA

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According to data crunched by Mintel, just 36% of black consumers (vs. 48% of white consumers) report using anti-aging facial moisturizers and four in 10 (41%) don’t use any type of anti-aging facial skincare product at all—a number that drops to 35% for white consumers. However, it seems the hair care market is one area where the opposite is true as new research from Mintel reveals that 42% of black consumers have tried, or would be interested in trying, anti-aging hair products. Mintel’s da...

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